Shangri-La Rebranding Traders Hotels to Hotel Jen
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Shangri-La’s Traders hotels will soon be converting into Hotel Jen properties. Traders hotels have had a loyal following for many years, but the updates come as Shangri-La hopes to entice the “New Jeneration” of travelers.
With a focus on technology, Hotel Jen properties will offer fast, free wifi to all guests and have charging stations available throughout the hotels. Restaurants will focus on local products, offer free coffee and breakfast items, and grab and go kiosks will also be available. Laundry and cleaning will be outsourced to help with cost savings, and instead of traditional uniforms staff will be more casually dressed.
The first phase will see Traders hotels in Singapore, Hong Kong, Brisbane, Penang, Johor Bahru, Manila, Maldives, Beijing and Shenyang rebranded before March 2015.
Will Traders go away entirely?
No. After the rebranding there may be 2 or 3 Traders properties left.
Hotel Jen Orchardgateway in Singapore will be the first to transform, due to open in just a few days on September 15, 2014.
Looking at their opening offer room rates, the night of September 15 is just 149 SGD, about 120 USD.
Later in the year the prices go up a bit, to around 220 SGD.
According to the press release, “The Hotel Jen brand is inspired by the virtual persona Jen, a professional hotelier who loves life, travel and the adventure of discovering new places. Hotel Jen takes care of guests with efficiency and care, while also giving them informed access to the best a particular destination has to offer.”
I stayed at Traders Yangon, Myanmar, and was impressed. The property was renamed in May 2014 as the Sule Shangri-La, so it won’t be part of the rebranding.
Have you stayed at a Traders? What do you think about the rebranding?
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